Every which way you turn, someone is talking about social media. It’s the place where everyone engages, where we humans connect with like-minded individuals whether for business purposes or personal pleasure. Think of it as a tool that allows you the business owner the opportunity to influence people, not only in your local community but people throughout the world. Being socially savvy can help grow your business and here are three tips to help get you started:
Tip 1: Determine Your Platforms
When first planning to use social media for business in order to connect with people, many newcomers feel a bit overwhelmed because they do not know which platforms to use, so they sign up for all of them and end up using none of them.
First, find out what sites your customers and potential prospects are using on a more regular basis and set up accounts with those few sites. The key to having successful relationships, business or personal, is all about being consistent with the communication, and to communicate one has to be present. Having accounts with too many sites can cause you to lose your focus and appear unengaged, which will testify against your character as a business owner.
Tip 2: Show Genuine Interest in People
Yes, you have a business to run and money to make, but that isn’t going to happen with the help of social media if you don’t show interest in what your customers need and want. It doesn’t matter if you are a real estate investor or if you own a cleaning company. The success of a product or service depends on solving the customer’s problem.
Social media is the perfect platform to perfect your business, because it gives you the opportunity to hear what people really want, and that gives you the advantage to improve upon your product or service. It also allows for customers to get to know and trust you. Taking the time to listen to peoples concerns, and showing genuine interest in helping them enables a far better chance for you to deliver well thought out solutions.
Tip 3: Stay Informed
Being socially savvy has several meanings, but the take away for this tip is that you have to stay on top of your game. This is accomplished by keeping up with the trends of your particular industry.
In order to win professionally as well aspersonally, it requires being informed. Being the person in the know, is the person that possesses the understanding of the how and why of a situation. You will be the go to person who gets the job done right, and your customers will thank you for it with repeat business and referrals.
When you use social media you’re not wasting anyone’s time; you’re making valuable contributions to the lives of the people you interact with. Being socially savvy enables you the business owner to build strong interpersonal skills as well as provide you with a greater sphere of influence, which will help grow your business.